Page 42 - Formula One & Racing - Volume I
P. 42
Red Bull Formula One
Beauty of the Bull
Red Bull has become a dominant force in Formula One. This seems to be a pattern, as it is also dominant in
all the sports it gets involved in. Their logo has become synonymous with excellence in sport. Sometimes that's
hard to take for a die-hard Ferrari F1 guy. But that's part of F1. Competition breeds excellence and innovation.
I decided to create a twist on the Red Bull while adding the iconic Esso to remind us that there is a lot of history
in F1. Esso has been around F1 long before they started sponsoring the energy drink maker.

