Page 96 - Formula One & Racing - Volume I

Creating "Art" For Ferrari

Art comes in many forms. I'm including this as a tribute to Jean Todt and the team I worked with at Ferrari in
2005 as I presented the idea and engineering details for an extraordinary personal audio system. I had recently
sold a successful commercial speaker company, SoundTube Entertainment, I had built, and wanted to put all
I had learned into a dedicated wireless audio system that would WOW consumers at the highest level. What
better way than to partner with Ferrari! Ferrari's head of brand development said it was the only piece of "art"
they ever sold! A limited edition of 1,000 pieces.