Page 52 - DWV PROMO BOOK
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Media and Marketing
Over the years, while creating new products, fashion and vehicles, DWV has done its own marketing and public relations work.
In the very earliest days, I tried working with outside experts because I really had no idea about this discipline. It didn’t take long
to figure out what worked and what did not. It also was quickly apparent that many of the “experts” really didn’t understand
our innovative products and markets well enough to achieve much success. The beauty of creating innovative products is that the
media is quick to embrace the idea and likes to talk with the source. The result has been a long run of international press coverage,
television spots and entertaining interviews. In recent years, we’ve hired PR firms for different projects but in the end, it always
feels more effective when we push programs ourselves. – DW
2009 • Feature on DWV Entertainment’s innovative iPod dock in T3 magazine 1992 • Flarecraft design by DWV on cover of Popular Science magazine
