Page 74 - DWV PROMO BOOK
P. 74
Business and Motorsports
Tying motorsports to business was a constant desire for me. I knew the power of auto racing and that racing cars would evoke a
certain desire from the people who were also SoundTube customers. They might not have been racers or even racing fanatics, but
the power of speed and aero-beauty is a drug, and it can get to even the most uninterested if presented the right way. Thanks to my
motorsports background, I had a variety of contacts in racing and one offered up his IMSA Ferrari as a canvas for SoundTube to
promote its brand; and it wouldn’t cost us a thing. It was so clear to me: create the image that a fledgling company like SoundTube
had a full-on IMSA racing car and our dealers, and the industry in general, would take notice. It worked. Even better was the
following year when our racing friend decided to up the ante and race a Ferrari 333SP - the most exotic racing Ferrari of the
time. – DW
®
1995 • Layout for sponsor graphics • SoundTube Ferrari IMSA race car
