Page 76 - DWV PROMO BOOK

The WOW Factor!

After SoundTube, I still wasn’t finished with audio. I wanted to take all I had learned and apply it to something truly outrageous.
I had done a lot of innovating in the commercial speaker market, but it just wasn’t that exciting to me. It wasn’t over-the-top.
I wanted to make a real statement. But how? Simple, I thought: tap into all my audio ideas and tie it to Ferrari somehow. The
result was the Ferrari Art.Engine home audio system, an official Ferrari-licensed product. I flew to Maranello in hopes of getting
a meeting with the key people at Ferrari. After a week of hanging out in my hotel room (across from the Ferrari factory entrance,
with a perfect view of all the comings and goings), wandering the town, photographing every square inch of the place and hoping
I’d get a meeting before I turned into a pumpkin, or worse. The phone finally rang. The meeting was a huge hit. They realized I
understood their clientele as well as they did. This isn’t idle talk. They actually copied parts of my presentation and used it in their
upcoming Board meeting presentation.

Ferrari legend, Jean Todt, endorsed the Art.Engine and program and DWV became an Official Licensing Partner of Ferrari SpA
– a dream come true for me. And for Ferrari, the Art.Engine represented the first ground up product created solely for them, with
Ferrari aesthetics and performance central to the product and image. Ferrari went so far as to promote the Art.Engine as a piece
of art. A limited edition of 1,000 pieces and a price tag of $20,000 each. – DW

2007 • Ferrari Art.Engine Home Audio System • Created in partnership with Ferrari SpA • Designed and manufactured by DWV Entertainment
®