Page 82 - DWV PROMO BOOK
P. 82
Full Page Advertising
When you market a product with Ferrari as your partner, you better not be cheap. I had decided that we should advertise in
some of the Ferrari collector magazines and that meant going big. In all the years of making and marketing products, it was
rare that we’d go for full page ads. The cost was always tough to justify at the beginning of any product launch and the guessing
games associated with advertising haunted me every time I designed a new ad. Add to this the pressure I was getting from all the
magazines wanting our business. They all figured that a Ferrari product meant you had to be swimming in money and they wanted
to help us shed some of it. Still, there was no way we could present the Art.Engine to the world with anything less than full page
advertising. Big, bold and colorful. Just seeing it in print made it all worth it. – DW
2007-2010 • Forza magazine • Advertisement designed for DWV Entertainment’s Ferrari Art.Engine audio system
