Page 84 - DWV PROMO BOOK

Graphic Design and Marketing

Over the course of developing and improving the Art.Engine for Ferrari, we licensed Aphex pro audio sound processing technology
– the same tech used in almost every recording studio and most of the hit albums made over the past 40 years. We liked the tech
so much we ended up buying the company, so we could introduce better sound quality to the consumer audio world. As part of this
effort, we started licensing our Aphex processing to other manufacturers, improving the performance of their products.

Aphex could make anything sound better, from headphones to televisions to hearing aids. We applied our brand and marketing
creativity, along with our Ferrari partnership status to build credibility for the benefit of licensing Aphex processing. Dean guitars
even put Aphex circuitry into their guitars, creating amazing sound from cost-effective models. – DW

2014 • Aphex marketing collateral • Promoting licensing activities and associations with global brands