Page 88 - DWV PROMO BOOK
P. 88
Guitar Pedals as Extraordinary Products
Taking the idea of improved sonic performance one step farther down the road, we applied our Aphex technology to a pair of
guitar pedals that provided impressive sonic quality to any guitar rig. Not only was the technology extraordinary; the execution of
the pedals, from their intricately cast aluminum bodies to the weight of the custom machined knobs, the quality of the paint and
the precision, fit and finish, made them instant collectibles. I took a pair down to Jonny Lang during sound check for his concert
that evening. Serious musicians like Jonny take years perfecting their guitar rigs, tweaking and adjusting until they get things just
right – they never change their rig the day of a show. But that’s exactly what Jonny did when he heard what the Aphex pedals did
for his sound. Those are the moments that really make all the hard work and risk worth it. – DW
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2012 • Aphex Punch Factory and Xciter guitar pedals with Aphex audio signal processing built-in
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