Page 86 - DWV PROMO BOOK

Advancing Music Listening - Creating The Most Advanced Audio App

Having acquired Aphex, I wanted to expand the benefits of Aphex technology into the growing world of apps and digital audio.

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The Audio Xciter app was born and an 18-month development resulted in an app for Apple and Android devices that brought
true studio-quality signal processing to the music on people’s phones and tablets. Evangelizing about the sad state of digital music
files and their severely limited sound quality, the team at DWV Entertainment did thousands of side-by-side tests, allowing people
to have that WOW moment when they realized how much of their beloved music they were missing. Demos with music legends
such as Alan Parsons, Pat Metheny, Steven Tyler and others confirmed the extraordinary benefits of the Xciter app. Unfortunately,
the consumer world has embraced digital devices to the point of not really caring about the quality of the sound.

Sad but true, we live in a culture of “good enough” where convenience outweighs quality - even when it comes to the universal
language of music. I hope one day this will change. In the meantime, there’s Aphex to make things sound the way the musicians
intended. – DW

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2012 • Audio Xciter App • App icon and assorted app images from Apple and Android devices